STORY OF THE WOMAN BEHIND IT ALL!
Back in 2019, Miss Ghada was just a high school girl obsessed with funky socks — they were her way to express her personality. While traveling in Istanbul, she came across a small sock shop and suddenly realized something: every time she came back home, to Riyadh, her suitcase was filled with socks she’d bought as gifts for her friends. That’s when it hit her — there wasn’t a single local socks brand in Saudi. So instead of bringing socks back as gifts this time, she decided to bring them back as a business.
Summer x MLW
